From: the 4th periodical of the Magazine Financial Management
Published date: May 31, 2010

Looking through the famous brands in the world, it seems that they all follow a simple theory: Brand Innovation. Wang laoji, a kind of traditional Chinese herbal tea, create a brand with a slogan that the beverage of preventing from suffering from excessive internal heat. Its sales amount is up to 15 billion RMB in 2009, which leads the direction of China’s herbal beverage development. Coca-cola is just only a kind of unknown “medicine” at the first, after brand innovating, covering all over the world except for two countries, gaining more than 100 years good achievement. So, brand innovation, is the key factor to lead the company to be fail or successful.

  As a leading company with innovation as development direction in the Security and Protection industry, Digi Electronic Lock understand it deeply that Innovation will play a very import part in its brand building. During its market promotion for the brand Keylock, following the tendency of Brand Differentiated Marketing, utilizing fingerprint technology to the door locksets, along with American High-grade Fingerprint Lock identification theory, using “fingerprint” to take place of using the “key” to open the door, create a brand of Fingerprint Lock, which change our traditional way to open the door, and become the NO.1 brand in the fingerprint lock industry.